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Posts Tagged ‘Psychological Science’

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A new study appearing in the journal of Psychological Science suggests that the metaphor of social coldness can make the body actually feel cold.

Subjects in the study, when shrugged off and left socially isolated, believed that room temperature was significantly lower than subjects who were involved in social interaction. The study also found that socially shrugged individuals had a stronger craving for hot drinks and food, such as hot chocolate and soup.

This demonstrates more than just how conceiving of things through bodily metaphor (such as the notion of social isolation being ‘cold’– i.e., ‘being given a cold shoulder’) can influence the actual state of the body. Perhaps more aptly, it suggests that our bodily experiences of a particular situation can frame how we conceive of that situation.

The study supports the hypothesis within embodied cognition that conceptualization must be essentially metaphorical. That is, conceptualization is tied to how the body is situated, thus higher-level, conscious understanding is conceived through bodily metaphor.

Researchers also said the findings may suggest that hot chocolate could be a better comfort food for rejection than ice cream.

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